Red Digital Cinema

Client: Red Digital Cinema
Project Link:

Red Digital Cinema is the most advanced digital camera in the world. We designed the strategy to integrate the successful commercial product (film and video) with the larger prosumer market. This included product redesign, pricing, go-to-market, and after-market services.

Services Rendered:
  • Product Innovation & Design
  • Commercial Sales Strategy
  • Profitability Analysis
  • Go-to-Market Strategy
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