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Stepped in to transitional role as CMO. Led the company’s extension into loyalty and customer segmentation to find the most profitable/loyal segments and grow them through acquisition and return rates. The successful stewardship program, loyalty tracking, sommelier service, and product refinement helped the company back into double digit growth and accelerated profitability.

Services Rendered:
  • Customer Segmentation
  • Loyalty Program Design
  • Growth Marketing
  • Tracking Analytics
  • Service Optimization
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